9th largest city in the UK and major commercial and retailing destination • Large catchment population of 390,207 people within a 15-minute drive of city centre • Leicester named in the top 10 for economic success in the Good Growth for Cities Index (PwC 2021) • Strong visitor economy with 34.9million visitors in 2018 valued at £1.88bn to the local economy (Leicestershire.gov.uk) • Leicester a sought-after city due to relative affordability, local amenities, travel connections and green spaces and two universities • Student city with strong student accommodation market • Relatively young population with over representation of 20-34 year olds