The premises are located a short distance from Waterloo station on Lower Marsh. Lower Marsh is a historic street undergoing significant regeneration and is home to an eclectic mix of both independent and multiple retailers, cafes and restaurants. Operators represented nearby on the street include Pizza Pilgrims, Greggs, Valerio, Cubana, Café Del Marsh, Boots, Rymans, Balance, Greensmiths and Iceland.
The shop occupies a prominent corner location adjacent to the new Ruby Lucy hotel on the north side of the street at the intersection with Launcelot Street.